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SamsungSKHyundaiShinsegaeHanwhaCJGS RetailKorean AirKolonHanssemHunet
SamsungSKHyundaiShinsegaeHanwhaCJGS RetailKorean AirKolonHanssemHunet
SamsungSKHyundaiShinsegaeHanwhaCJGS RetailKorean AirKolonHanssemHunet
SamsungSKHyundaiShinsegaeHanwhaCJGS RetailKorean AirKolonHanssemHunet
Olive YoungMusinsaSocarZigbangSKKUHanyang Univ.Ajou Univ.Chungbuk Univ.Seoul Nat'l Univ.POSTECH
Olive YoungMusinsaSocarZigbangSKKUHanyang Univ.Ajou Univ.Chungbuk Univ.Seoul Nat'l Univ.POSTECH
Olive YoungMusinsaSocarZigbangSKKUHanyang Univ.Ajou Univ.Chungbuk Univ.Seoul Nat'l Univ.POSTECH
Olive YoungMusinsaSocarZigbangSKKUHanyang Univ.Ajou Univ.Chungbuk Univ.Seoul Nat'l Univ.POSTECH
Olive YoungMusinsaSocarZigbangSKKUHanyang Univ.Ajou Univ.Chungbuk Univ.Seoul Nat'l Univ.POSTECH
Olive YoungMusinsaSocarZigbangSKKUHanyang Univ.Ajou Univ.Chungbuk Univ.Seoul Nat'l Univ.POSTECH

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H2 Brand Campaign Planning Meeting

EErnie|2025-01-15|52 min|4 attendees

Overview

This meeting finalized the H2 brand campaign's budget allocation and official launch schedule. Based on 6-month performance analysis across video, offline, and email channels, we established the ROI-optimized resource allocation strategy and the detailed timeline to the July 1 official launch.

Budget allocation (Jihyun)

  • Video content — 2× avg CTR over 6 months, highest ROI
    Multi-format production centered on Reels & Shorts
    60% of total budget
  • Offline events — Sales team feedback positive, 30% allocated
  • Email campaigns kept at 10% — focus on customer reactivation
ItemRatioStrategy
Video content60%Reels + Shorts led
Offline events30%Pop-up stores + experiential
Email campaigns10%Retain existing customers

Launch schedule review (Taeyoon)

  • Plan 2w + Prod 2w + QA 1w = 5 weeks total
  • Risk factors
    External vendor schedule coordination needed
    Executive final approval pending
  • Conclusion: assets ready by Jun 20, official launch Jul 1

Key decisions (4)

  • Budget split: Video 60% · Offline 30% · Email 10%
  • Official launch: July 1, 2025
  • Primary channels: Instagram Reels + YouTube Shorts
  • Creative assets deadline: June 20

Action items (by owner)

  • Taeyoon · Draft video content plan (due 6/13)
  • Mirae · Build SNS channel posting schedule (due 6/15)
  • Seongjun · Scout 3 offline event venue candidates (due 6/17)
  • Jihyun · Submit total budget execution plan for exec approval (due 6/12)

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On March 14, we decided to focus 70% of the first-month budget on digital ads. Three influencer candidates are also lined up.

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Let's start by discussing the marketing budget allocation for Sparkle.
> Sparkle 마케팅 예산 배분에 대해 먼저 논의하겠습니다.
We should focus at least 70% on digital ads for the first month.
> 첫 달에는 디지털 광고에 70% 이상 집중해야 합니다.
What about influencer marketing? I have three candidates ready.
> 인플루언서 마케팅은 어떨까요? 후보 3명을 준비했습니다.
Great idea. Lifestyle content tends to be more effective.
> 좋은 생각입니다. 라이프스타일 콘텐츠가 더 효과적입니다.
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